In my role as Product Marketing Manager at Liferaft, I spearheaded the development of automated account management campaigns and operational dashboards, significantly boosting sales enablement and lead generation. These automation tools targeted precise audience segments, enabling us to deliver content that resonated deeply with potential clients at various stages of the sales funnel.
Leveraging targeted content, performance marketing, and strategic email communications, I drove a 97% year-over-year growth in platform users. This impressive growth was achieved by optimizing top-of-funnel conversions and tailoring our engagement strategies to meet the dynamic needs of our audience effectively.
Additionally, I led both B2B and B2C marketing initiatives and conducted comprehensive market research for our healthcare products. By defining customer personas, mapping customer journeys, and analyzing market trends, I successfully grew agent referrals by 222% YoY. These efforts provided valuable insights that informed our marketing strategies, ensuring they were not only effective but also highly adaptable to market conditions.
The operational dashboards I implemented provided our team with real-time insights into marketing performance, allowing for quick strategy adjustments and resource allocation to maximize impact. Through these initiatives, we not only enhanced our marketing efficiency but also supported Liferaft’s mission to make healthcare and insurance solutions more accessible and user-friendly, empowering the sales team with the tools and data necessary to optimize their outreach and increase conversions.
