In response to Liferaft's strategic shift from supplemental to group products, I spearheaded a comprehensive overhaul of all messaging and positioning across our digital platforms. This initiative was critical as it aligned our offerings more closely with the needs and expectations of our target audience, particularly modern brokers and business partnerships.
My responsibilities included rewriting all website copy on liferaft.co to reflect our new focus, ensuring that each page communicated our value proposition clearly and effectively. This repositioning not only enhanced our site's relevance and appeal to key stakeholders but also played a pivotal role in streamlining our product presentation to facilitate easier understanding and increased engagement from potential clients.
