As the Product Marketing Manager at Liferaft, my role not only encompassed strategic marketing initiatives but also actively engaged with industry stakeholders through conferences and events. I represented Liferaft at various industry gatherings, where I managed our exhibition space and facilitated discussions to forge new partnerships and onboard agents. Beyond organizing the booth, I created all the event collateral and was responsible for managing follow-up communications with potential partners and agents. These efforts were pivotal in expanding our network and showcasing the innovative capabilities of our platform.
