As Product Marketing Manager at Liferaft, I integrated video into our core marketing strategy to enhance how we communicate complex insurance topics. Using Animoto, I managed to streamline our video production process, significantly reducing the time required to create engaging content. This tool allowed our small team to produce various types of videos—including product demonstrations, platform walkthroughs, and client testimonials—quickly and with consistent brand quality.
The adoption of Animoto enabled even non-technical team members to create personalized videos for our client partners. This capability was crucial for keeping our content timely and delivering value for our agent partners. My work was featured in an Animoto write-up, highlighting our application of their platform to maintain high production standards under tight deadlines.
Product Videos
PLATFORM VIDEOS
TESTIMONIAL VIDEOS